Prospect Research promotes government and publicly-funded schemes to employers around the UK. Our structured and transparent way of working ensures that using Prospect Research for your outsourced lead generation and telemarketing is a hassle-free process that can merge with and enhance your own internal marketing methods.
Our experience includes:
- Working on behalf of various FE colleges to arrange appointments with employers who are interested in taking on an Apprentice
- Working on behalf of various FE colleges to arrange appointments with employers who are interested in up skilling their existing team through a range of vocational NVQs. Clients include FE Colleges and various private training companies
- Raising the awareness of newer initiatives such as Higher Apprenticeships and Traineeships
- Promoting degree-level vocation-specific qualifications offered by HE institutions for employers
- We arrange appointments for training consultants to visit employers to discuss their training requirements
Welfare to Work
- Contacting employers to create work opportunities for 18-24 year olds claiming JSA
- Graduate internships
- Promoting partially-funded programmes, placing university graduates with companies to fulfil a 12-week placement
Through our targeted employer engagement campaigns, our results complement other marketing campaigns already in place. We work closely with our Clients to ensure their targets are supported by our work.
Planning your campaign to achieve the best returns
Looking back over the employer engagement campaigns we have run, the clients that have achieved the best returns have taken a planned, strategic approach and commissioned us to provide activity throughout the year.
This has meant their skills advisers are meeting with a regular and manageable number of employers every month, allowing them to make steady progress towards hitting their targets.
Working with clients on an ongoing basis also means we are able to become an extension of their marketing and employer engagement department through regular contact, visiting them at their offices and their team visiting our offices.
The key to successful employer engagement in the education sector
The key to our success in running employer engagement campaigns for the education sector is the strength of our team.
By working with Prospect Research, you will benefit from a team that works with other educational institutions, and therefore knows the approach needed for talking to employers about their learning and development needs.
All of our team comes from sales, telemarketing or market research backgrounds. We pride ourselves in having a team that can have professional business conversations with all levels of personnel within a company, who understand the business needs of our clients and have skills to uncover real opportunities.
The average time that our team have been with Prospect Research is two years, with many being with us for over four years. This low staff turnover means that we can offer tailored development programmes to our team so they can develop professionally and personally, and give the best to our clients.
Missed opportunities from apprenticeship and course enquiries
Do you have a frustrating pot of employers who have made an apprenticeship or course enquiry, that still haven’t given you a yes or no answer? Are you following up meetings attended to get the maximum return on your marketing effort? Even knowing why you have lost an opportunity can help you shape future marketing.
With new enquiries coming in and other priorities on your team’s time, we’ve found our clients have often struggled to find the time to close these enquiries down and many fall off the radar without you receiving a ‘yes’ or ‘no’ answer from them.
From our experience, clients see an excellent return on investment results from any dedicated time spent on following up these enquiries.
Often these enquiries just need some gentle encouragement to get them across the line. You can also find out what’s holding them up. It could be a concern that you can solve for them, that will allow them to proceed with you. Click here to read more about our employer engagement service.
Even if the answer is a ‘no’, they are off your sales forecasts and most importantly it gives you an opportunity to find out why they said no. Information such as what put them off and whether they used an alternative provider, is invaluable for developing and refining your employer engagement approach and course content. Click here to read about employer surveys.
How can we help?
To find out more about how our telemarketing and market research experience can help you develop your business…