Services

Whether you want to contact new prospects, or re-instigate business with past customers, Prospect Research can provide you with a structured and efficient lead generation service.

Our approach to the telemarketing is done using a carefully profiled approach. In this way, we are able to manage your sales pipeline from our office, classify every contact that we get through to, arrange call backs, or to give you information about whether they are a good/bad prospect.

For those companies wanting to contact local companies to them, contact Chris Walthew on 01223 354151 to find out more about our Local Leads Service.

"We needed to use a telemarketing company that we could trust to understand our services, and speak in an informed and confident way to our target markets."
Peter Samuel, Commercial Director, Quorum Business Systems

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Using an outsourced appointment setting service is perfect for companies who want to keep their sales team on the road, and not booking their own appointments.

At Prospect Research, we can provide you with a fully-managed outsourced telemarketing service, so we can book appointments straight into your sales team’s diaries.  We have experience in working with companies that have split sales teams between different regions, and our team ensures that calling is divided to service each sales person as required.

Before telemarketing commences, we will ask to have a briefing meeting with you, so we can fully understand the deliverables you need from telemarketing.  From this we will have an understanding of your criteria for a good appointment, what information you need us to gather, and the results you need from us to best service your sales team.

You will receive detailed call notes and a recording of the call for each appointment arranged, so your sales team know as much as us about why the contact is a great prospect.  We use our initiative during calls to gain valuable information for you about each company and market sector.

“Using Prospect Research to conduct the telemarketing for our campaigns has ensured that our sales team is free to attend meetings.  The team at Prospect Research has delivered the results needed, and I have been impressed by their confident and organised way of working.”      
Veda Jones, Sales Manager, Streamline, Royal Bank of Scotland

“We found that listening to call recordings offered great insight into how our customers and prospects perceive our company, products and service. This proved to be an incredibly valuable tool for our sales team.”      
Clare Tilley, Marketing Communications Executive, Crystal Vision

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Many of our Clients use us to contact lapsed Clients, to gather feedback from them about the service they received, and to discuss future business requirements with them.  Telemarketing is an effective way of conducting customer surveys.  Our Clients who have used this service enjoy a much higher response rate than when they have sent out email or postal surveys.

“By using Prospect Research, we are able to pinpoint areas for development for our Technical Support Centre quickly and effectively, using real feedback from our customers.  Regularly keeping in touch is an ongoing part of our focus on customer service, and Prospect Research does this in a professional and structured way.”
Colin Blumenthal, Director, Complete IT

“We wanted to be proactive in contacting customers who had already experienced our quality service, to check whether they still had a requirement for hiring from Speedy Compressors.  Prospect Research gathered invaluable feedback about our customer’s past hiring experiences that we were able to utilise immediately.”
Johanna Ping, Brand Manager, Speedy Compressors

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Prospect Research’s experience in contacting other business has allowed them to offer services to education institutions and businesses, who want to find out more about their target markets.

Our particular specialism has been working with HE institutions involved with employer engagement. We can provide both qualitative and quantitative research methods, and offer reports to support decisions about course viability and development. We have also worked on behalf of private and public sector companies, wanting to undertake market research.

“Prospect Research’s research work has given us an insight into how different sectors really feel about our proposed courses. The feedback we gain through their detailed phone interviews helps us to shape our new courses, so they respond directly to the specific needs of industry.”
Alison King, Communications Manager, Learning Development Services, Anglia Ruskin University

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Events, seminars and conferences can be one of the most effective marketing methods to introduce potential prospects to your services.  However, often sending out postal or electronic invitations is not enough to fill the room.  A follow-up call from Prospect Research after the invitation has been sent ensures that the company has received the invitation and also generates added interest in attending.

After an event, it’s essential that you remain in contact with your delegates and attendees to maximize your chances of winning business from them.  A call from Prospect Research can gather useful feedback about the event, and information about the delegate’s ongoing business requirements.

Prospect Research will manage the database of delegates, and arrange an appointment for you to meet with suitable companies. 

“After using Prospect Research to invite delegates to our latest HR Forum, we enjoyed a significant rise in delegates attending.  It was an efficient and effective way of spreading the word about the Forum to the companies who would be most interested about coming.”
Stephen Goddard, Commercial Development Director, Kester Cunningham John

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With response rates from direct mail currently at around 1-3%, telemarketing in conjunction with a direct mail campaign can greatly increase the response rate.

Prospect Research can cleanse your database prior to your mailing, and then follow up the mailing with a telemarketing call to start the sales process.

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Business data decays at a frightening rate – 40% a year, according to B2B Marketing magazine.  We can develop your database to work through your existing contacts, and update their contact details.  This is also a good time to collect other information such as contract renewals, competitor intelligence and current requirements. 

Database develop can be done before a direct marketing campaign, to ensure that you are contacting the right people with your mailing, or on an ongoing basis.

“Prospect Research did a fantastic job cleansing our database of primary and secondary schools.  We now have an up-to-date database, with all the information we need to create a focused and personalised marketing campaign.”
Jon Sugden, Managing Director, Smarter Interactive

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