10th anniversary for Prospect Research

10th anniversary for Prospect Research In February, Prospect Research hit the milestone of 10 years in business. We marked the occasion with a party for staff, clients and contacts that featured music, fizz, nibbles and a turn from our own poet laureate, Fiona Haygreen. Prospect Research is a business development and telemarketing company, managing appointment …

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market research team

New market research division at Prospect Research

Dedicated market research division Prospect Research, has launched a dedicated market research division headed up by Director, Beth Walthew and Account Manager, Graham Mines. Their main area of focus is helping companies gain a better understanding of their customers and target markets.  Research can explore areas that can help to refine their product and services …

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beth walthew

Committing to best practice in Market Research

Beth becomes Associate Member Beth Walthew, Market Research Director at Prospect Research, has become an Associate Member of the Market Research Society (MRS). In doing so, she and the whole research team at Prospect Research commit to following the best practice guidelines outlined in the MRS Code of Conduct. Prospect Research specialise in market research for …

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How can market research help my B2B marketing strategy?

Market research is fundamental to any B2B marketing strategy. The starting point for any marketing strategy is to know your market and how to meet their needs. So how does market research address this? Customers– Who are they? What are their business drivers? What issues affect their industry? What legislation/regulations are they governed by? What …

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New business from old contacts

Customer relationships vary enormously from business to business.  Some customers might see you as an extension of their business; others will treat your service as a transactional affair and barely remember you the day after they worked with you. If you have over 500 customers/past customers but you don’t have an extensive account management or …

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