Employer surveys

For many FE colleges, universities and private training providers, repeat business is often secured by keeping in regular contact with the employers that they provide training to.  It is essential for providers to conduct regular employer surveys both during, and after training has taken place, to ensure that they are giving the best possible customer service to their customers.

If this is positive feedback, then you can use this within your marketing to support your reputation. If the feedback is less than positive, it gives you a ‘heads up’ about any problem areas that you can then work towards rectifying.

Prospect Research can manage your next employer survey from developing the questions, contacting the employers that you work with by either telephone or e-survey, and analysing the feedback. The information gathered is collated as a comprehensive report that you can use to develop your customer service, programmes and assessment procedures.

It also gives you an opportunity to assess the training needs within your region, and identify opportunities for future business. Your customers will appreciate the opportunity to give feedback, and will see it as a positive part of your customer service.

If you require a more in-depth market research project, we also offer education market research services.