Web analytics tools for lead generation

New business through tracking your website visitors We work with a leading web analytics provider that has developed intelligent lead analytics software to allow you to see the complete details of companies that have visited your website, giving you the edge when it comes to uncovering new sales opportunities.

This gives your company the power to generate increased levels of quality leads by providing insight into exactly who is looking at your site, where they have come from and most importantly what areas of your business they are interested in.

The lead generation analytics software is easily installed by adding a tracking code to your website that monitors a whole range of information that is unique and exclusively available to your organisation. You can access the leads data instantly either via the “online portal”, or by integrating it with your own CRM platform. You can view and export visitor lead data, including the company name, web address, location and telephone number, creating a whole new source of business opportunities for you.

Previously, if a company visited and browsed your website then left without contacting you, that prime prospect was lost for good. Through the use of lead web analytics software, you can see exactly who these prospects are, transforming the return you generate from your website.

Following up opportunities from your lead tracking software

Prospect Research has an effective process to ensure visitors are followed up in a structured and timely manner:

• View the visitor list report
• Prioritise the prospects to contact
• Filter out companies to leave from the call list
• Obtain the name of the decision maker that was the most likely visitor to your website
• Contact the decision maker to qualify their interest in your services
• Generate you qualified leads for you to follow up and meet with