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B2B Telesales Tips For Your Team.

Posted on: 22 September 2020

B2B telesales is a principle aspect to lead generation. When implemented correctly, telemarketing services can provide incredible results for your sales numbers and can also instil a sense of accomplishment among your sales team.

The difficulty comes in when trying to get rid of the uncomfortable feeling that comes with calling strangers and trying to maintain conversations.

Regardless of these difficulties, it’s important to foster an environment in which your team feels prepared and motivated.

Keep on reading for our best B2B telesales tips for you and your sales team to get your best results yet.

Look At It As Hot Calling, Not Cold Calling

The idea with cold calling is that you’re picking up the phone and attempting to have a conversation with a complete stranger. However, prepare your sales team to the point where they are so equipped for the call that it veers away from the dreaded realities of the cold call.

If your sales team can gather as much information on the client before making the call, knowing their concerns, resistances, and wants will help make the call go smoother.

As soon as you change your team’s outlook on a cold call, that initial feeling of unease will fall away and a desire to succeed will kick in.

Make Sure To Listen More Than You Speak

The person on the other end of the line will likely become despondent if they don’t get a chance to say what’s on their mind. This is one of the most important tips when it comes to B2B telemarketing, and converting those all important prospects.

It is kind of an unspoken rule that the more your prospect talks, the more likely you are to end off the call with a successful outcome.

As a manager, it’s important to train your sales team to ask the right questions. By asking the right questions, you’ll find that your customer will lead the conversation in the direction that suggests their pain points. Ultimately, this is the exact information you want.

In B2B telemarketing, the aim is to offer beneficial products and services to other businesses that are looking for them. In order to do this, listening to your prospect is crucial.

Encourage A Positive Environment

If your sales team works in an environment that encourages growth, questions, and continued development, they are more likely to succeed – and motivated to succeed, for that matter.

As a manager, it’s so important to recognise the significance of implementing continuous training and answering the questions that will help your team prosper.

The more positive and upbeat the team, the more evident this will be to prospective clients through phone calls. Naturally, it’s a lot more pleasant speaking to an optimistic, confident person, than someone who is clearly bored.

Build Up Your Resilience

The last tip to be considered is readying your sales team for rejection. Unfortunately, rejection is part and parcel of working in telemarketing companies and if you’re not prepared it can become a big blow to your ego.

The triumphs are worth the potential downfalls and that’s something to keep in mind. Help your sales team to set realistic goals that they can celebrate after reaching, but also take the necessary precautions needed to handle objections.

Ultimately, B2B telemarketing is a tough industry but it has so many incredible possibilities too. 

Keep these B2B telesales tips in mind when working with your team because essentially, they are the backbone of your business. More often than not, a motivated sales team is a successful one.

But if outsourced telemarketing services are something you think your business could benefit from, just get in touch and see what our dedicated and professional teams can do for your organisation.

Posted: 22 September 2020 | Blog


A B2B Telemarketing & Market Research agency


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