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5 Ways to Improve your B2B Telemarketing

Telemarketing in the Construction Sector.

Posted on: 15 July 2019

Telemarketing is now being used in every working industry to increase sales and leads.

After proper research, appointments are scheduled with prospects who are genuinely interested to know and discuss more about the company and its offerings. They further discuss the services provided by the construction industries and more about their products.

On the other hand, sales teams are indulged in attending such meetings with potential clients to develop long-term business relationships.

Account managers play an integral role in scheduling qualified appointments. They have much knowledge about the environment of construction and building hence, they do their job of concluding for every opportunity. They will easily determine if it is the architect or contractor the meeting should be held with.

Requirements can be discussed with people who survey building companies and manage their properties and budget. Your time can be well consumed by discussing their portfolios, requirements and their demands from you.

Business to Business (B2B) campaigns of telesales focuses merely on maximising your profit on investment by inducing new leads and demands for buildings. These prospects are then transformed into leads and qualified appointments to meet and legalise a contract.

Surveys are then filled for customer feedback. They are a great means to understand the company’s whereabouts and to understand their selling points and working methods.

Target preferred suppliers list

Preferred suppliers list are significant for construction companies. They fail to get work if they are not on the list. On the contrary, names on the lists are some of the well-liked leads. Call centres use devoted scripts to converse for PSL leads. They try to capture data about the existent and imminent projects while building profiles of the company they represent.

Make sure the data is up to date

The most efficient call centres work hard to free their clients from the stress by beginning lead data that comprises of essential information.

Depending on the product and campaign, you need lead data that includes e.g. home ownership status, construction date, profession and, of course, accurate address information. The right lead data for targeting end clients, homeowners or facilities managers can make rates rocket.

Make sure you target the decision makers of the companies

Construction companies usually remain in their comfort zones and focus more on their ongoing current leads such as owners and architects. Sales opportunities are mostly targeted towards the decision makers of the company that includes its sub-contractors, interior designers, engineers and project managers, etc.

Cut down the expenses per lead

All actions have to be performed efficiently to reduce the expenses per lead. Low-cost lead data, efficient meeting booking and efficient phone sales result in reduced cost per lead. Most of the systematic call centres speed up the process of sales by estimating jobs before meeting with the client.

Posted: 15 July 2019 | Blog, Telemarketing


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