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What is the difference between telemarketing and Telesales

Building Relationships is the Key to success..

Posted on: 21 May 2019

How does Building relationships help you to lead to success?

At Prospect Research we pride ourselves on being experienced sales and research professionals, when it comes to telemarketing capable of building strong, lasting relationships with our clients, suppliers and prospects. We believe this capability is the key to our success because no business can survive in a volatile, uncertain world without being open to connecting with others. We facilitate these relationships between companies who can gain mutual benefit from one another and here are four reasons why we believe this is so important!

Build brand awareness, likeability and trust

When engaging in conversations through telemarketing with decision makers we do more than simply generate leads, we are aware that we represent the brand identity of our clients. It’s important to introduce ourselves to prospects as friendly, knowledgeable and professional in order to create positive connotations with the brand. Most companies won’t do business with people they don’t trust so it is imperative to build that trusting relationship from the very first call.

Word-of-mouth referrals

Decision makers are much more likely to refer products or services to their personal and professional contacts if they have a good, well-established relationship with that company. However, it takes time to create and nurture those relationships, something companies don’t always have the resources or capabilities to do this in-house. Trusting a third party to do this for you may seem like a risk, but we rely on referrals as much as you do, so we have a vested interest in your success.

Improved customer satisfaction

By fostering symbiotic relationships with other companies you could discover ways to become more efficient, improve processes, develop new products or target new markets, ultimately offering more value for your customers and in turn create loyalty. This could keep your business moving forward and thrive during difficult or uncertain times.

Business relationships are contagious

The more time you dedicate to building relationships with customers, clients, prospects, suppliers and colleagues the greater rewards you will reap in your business. Therefore, they become contagious and an essential part of running a successful business. When you practice saying, “yes!” to connecting with new people and exploring new opportunities, you will grow your network and expand the reach of your business. 

Posted: 21 May 2019 | Blog, Telemarketing


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