So you want to explore new markets for your business in the UK? How can you get your B2B telemarketing company on-board to help you expand the markets you work with, and make the most of finding new clients in the UK…….you can see what triggered this blog!
- Perform a data analysis
Gather together details of all of the businesses in the sectors that you are interested in, in the regions that you are interested in. Filtered this further by number of employees, so you can get a really good idea of how many companies are in that target market.
- Do some market research
What are the key questions that you need answering before deciding to market to a new sector? What are their buying habits? What are their key drivers? Who are the key decision makers?
- Gather your testimonials
You may not have clients in the new sector, but you may have clients whose testimonials will strike a chord when your telemarketing company talks to decision makers. Gather these together, and give them to your telemarketing company to reference during their calls. Also, add them into your marketing collateral that you send to prospects.
- Perform mini lead generation campaigns
Not sure whether a new target market will be receptive? Conduct a mini lead generation campaign to test the water, perhaps over three or four days, over a couple of weeks, and monitor the number of decision makers spoken to, and any successes or rejections. What can you learn from marketing to this target market?
- Analyse EVERYTHING
With a new target market, you need to analyse everything, from the outcomes of lead generation to any key bits of information gathered during a sales appointment. Why are they interested in your business? What turns their ears on about what you offer? What opportunities/challenges does this new target market present?