Getting the right data for your telemarketing campaign is fundamental to its success. Whether you buy a fresh list, or undergo data cleansing on an existing list, the quality and validity of your data must be of the highest standard to avoid costly and time-consuming errors.
Three areas need to be considered:
• Checking against CTPS – this seemingly obvious error can be the difference between a successful campaign and one which damages your business’ reputation and potentially results in a fine of up to £5,000
• Reliability of data – good, reputable data providers make it their business to ensure their lists are accurate and up-to-date, which saves your company time and money in making costly errors and chasing non-existent leads
• Suitability of data – a professional telemarketing organisation knows how to take a list and tailor it to your individual success criteria. Creating a list that is right first time can reduce your sales lead time dramatically.
Work with your UK telemarketing company to find the right data for your business. A good UK telemarketing company will be able to steer you to the right provider for you.