It’s a fairly common tradition across Britain for people to take an extended holiday over the summer months, with many offices and businesses paring back operations as a result. This might tempt you into scaling down your own marketing efforts during this time, resigned to the fact that the summer lull is simply an inescapable inevitability.
Such an approach represents a grave mistake and a missed opportunity in sourcing new leads, consolidating your business and planning for a successful end to 2018. Here are six keys reasons why it’s a good idea to continue running a telemarketing campaign over summer.
1) Setting yourself apart
If everyone else is easing off the accelerator and slowing down operations from June onwards, now is the time for you to set your enterprise apart by capitalising on that sluggishness. With less competition on the market, you can source leads more easily and convert them into customers more efficiently, just by showing them that you’re proactive and professional, at a time when others maybe are not. By the same token, if you do ease up on your own marketing campaigns, you open the back door for other go-getters to steal your existing and potential business.
2) Turning a setback into a springboard
So offices are generally less staffed through the summer months… is that necessarily a bad thing? Remember, it’s not only decision makers who take holidays – gatekeepers do too. If the person who is appointed to field calls and keep their boss from unwanted distractions is out of the office, their absence represents either an open goal for you to contact the prospect, or at the very least an easier task in a less experienced replacement. What’s more, if business is slow across the board, your prospect may be more prepared than ever to listen to how you can help.
3) Don’t stop momentum
If you’ve been really working hard all year to grow your sales pipeline and secure warm leads, why would you stop now and risk losing momentum?! You’ve been grafting to reach your targets at the end of this year, and a lull during the summer months could make a huge difference to your final figures. This summer, use a telemarketing campaign to set you up with great leads for the final push in Q4.
4) Budget season
Telemarketing in the summer can be a great opportunity to hijack a client’s budget review. Many businesses use the quiet season for strategic planning for the end of 2018 and beyond into 2019 – so a well timed call could be a chance to undercut competitors or set up a meeting to discuss a long term contract. What better time to call a prospect than when they have important figures ready in-front of them?
5) Get used to GDPR
6) Planning for the future
Even if you can’t get hold of the men and women who matter during summer, a tenacious telemarketing campaign can allow you to get your foot in the door and schedule calls or meetings for later in the calendar. Just because you don’t make contact immediately, laying down the groundwork for autumn or winter is just as good a use of your time as anything else. Moreover, you can also use the summer months to blood new recruits on the phones, giving them vital experience which will inevitably pay off during busier periods.
Coordinate your campaign today
There you have it – contacting people when the sun is shining and their mood is buoyant could well represent the opportunity you need to augment your customer base and boost those profit margins. Don’t write off the summer months because with the right planning, they could boost business substantially!
To make sure your telemarketing campaign is as effective as possible, and guarantees a good return on investment, it’s best to hire in the experts. A professional market research and telemarketing agency can ensure you get the most out of your summer telemarketing campaign, so outsourcing is usually the most cost effective and profitable route.
In a world where email inboxes are full and paper mail gets thrown away before it’s even opened, a telephone call is the most direct way to speak to potential customers. With a skilled sales team on the end of the phone, and access to the right data for lead generation, you can build your sales pipeline and grow your business in a matter of months.
For friendly, impartial advice on how to create a successful telemarketing campaign, Prospect Research is waiting to help you today. Whether you want to boost your current campaign or start a brand new one for summer 2018, our sales and marketing experts are on hand to get you off to a flying start. Bring on a summer of sales!