Should you be using telemarketing?

By 28th September 2012Blog, Marketing, Telemarketing

In the current economic climate, companies are of course still looking for new business, but often with reduced marketing budgets, so it’s important to make sure your marketing is as targeted and efficient as possible.

So, is telemarketing an option you should be looking at? Even if you engage the best telemarketing company in the world, telemarketing is not going to work if it is inappropriate for your market, the product you are selling or for your company’s structure. If you’re not sure, it’s worth contacting a telemarketing company for a consultation on suitability – most will give you a frank appraisal!

To ensure make the most of telemarketing you need to make sure you can use your results to best effect – ask yourself if you have enough resources to follow leads up straight-away and consider how many results you can realistically deal with. You also want to only contract the telemarketing company for a comparable amount of time so you can assess the results.

It’s worth bearing in mind that as well as usual calling targeted lists of potential customers, telemarketing companies can also follow up from conferences and industry events your company is involved with, and they can also re-contact your old contacts who’ve not heard from you for a while.

All food for thought and hopefully you’ll be clear if it’s worth ringing a telemarketing company for a consultation.

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