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Mistakes Made when doing Market Research

Telemarketing in the 21st Century.

Posted on: 5 July 2019

Telemarketing has been operable since the past 70 years and has been boosting different types of businesses and helping them increase their sales.

Now the question that arises is that will it still work actively in this 21st century when we have so many other amazing means of marketing with the increase and development of technology. It is still the most asked question that will it survive the changing nature of the business market.

When telemarketing first started, it did not require professional labours, but instead it was started by a bunch of housewives. Gradually as time changed, so did the requirements of this job. When people started seeing success in this work that started evolving this field, requirements increased as professional training was given to people for this work.

Now, when we look at the present situation, we see that it still hasn’t changed. It still gives us the same advantages with too little drawbacks to care for.

It is obviously recommended to reach out for high tech means, but it is also suggested to not forget your roots. The traditional means of telemarketing cannot be forgotten, but they can definitely be evolved with the latest technology.

Telemarketing is still a very effective way to search for leads and increase sales and products of a business. It helps in increasing engagement and direct contact with clients and customers.

It helps in achieving high target leads. It is the most cost-effective method as we gain what we pay for and this is what matters. All our money is worth the yield that we get in the end. Outsourced telemarketing companies are recommended as compared to in-house because they are cost effective, requires less time and are efficient. It is a good alternative to deal with this business in your budget. You can easily work out on other worries of your business and leave telemarketing to the outsourced company without any risk or fear of any misconduct.

Telemarketing in the 21st century still never fails to:

Connect you with people

You may wonder that why do we only support telemarketing and why not social media marketing when it also works in the same way, it also spreads awareness about a business and connects people on that large platform. The point here is that we have to look out for the best option available. When we have an option of interacting directly with our customers on phone calls, then why should we first text them and wait for their response?

Connecting with people through telemarketing is somewhat on a personal level, where feelings and emotions can easily be conveyed through voices. This is why it is always suggested for telemarketers to never get irritated or confused on a call as it will cause the caller to lose interest in the conversation.

Helps get the company name out there

It helps to spread awareness about your brand and makes it famous in the market.

Posted: 5 July 2019 | Blog, Telemarketing


A B2B Telemarketing & Market Research agency


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