There has been a lot of people saying that telemarketing is an old tool to build a successful business. They say that telemarketing doesn’t give optimal results and is therefore not worth the investment. They also say that telemarketing is not effective because everything is virtual. Hence, there is no face to face interaction with business prospects. Telemarketing also gained a bad rep since it is considered spamming via email and a pesky call via phone.
So, Is telemarketing dead? Telemarketing can never die. It is one of the most useful tools a marketer uses to increase sales and build brand equity. Especially now, with the rise of new technology such as social media and the internet, telemarketing is the key and lifeblood of any business.
History of telemarketing
Telemarketing was the result of the gradual evolution of the 19th-century telephones. Telemarketing gained popularity due to its effectiveness in advertising measures done by numerous companies in different industries.
Historically, the majority of telemarketers were women. This is because there was a preconception that telemarketing is an easy job and therefore require only cheap labour. During those times, cheap labour falls under the responsibility of the women.
Moreover, it was believed that females are good telemarketer because they are by nature, polite and well-mannered. Their soft tones and graceful personality gives them the advantage over male telemarketers.
Why is telemarketing effective?
- One-on-one. Telemarketing is an individual direct marketing approach making it a crucial process that transmit the information consumers need to get to know your brand. You can introduce new products and services your company offers. You can also gain a broader customer base by attracting new customers and clients.
- Gathers data. Through every telemarketing process, you learn some new insight about the consumer. You can collect data and use it to make a more effective marketing campaign. With the accumulated data, you can also tailor the telemarketing process to specific customers. You can also do market research based on the information you have collected from one particular demographic.
- Direct Response. You can get a direct response from the buyer so that you will get immediate results.
These are the reasons why telemarketing is still effective. Investing in telemarketing is a sure way to reach your consumers.
Telemarketing will help boost your sales if you have a well-planned strategy in place to produce high-quality results. It is really up to you how to utilise telemarketing to its full potential to see a high rate of return on investment. Contact us today to learn more about how telemarketing can grow your business.