Before knowing what lead generation is, you should know what is a lead?
What is a Lead?
A lead is any person, company or organisation that shows potential interest in your product or service in some way or the other. As a lead, you can hear from the companies or organisations with whom you have started communicating rather than receiving unknown calls from random companies.
If you are a salesperson, then it is your job to search for leads and if you’re a marketer, you have to focus hard on generating leads.
What is Lead Generation?
Lead generation is a process that involves the task of attracting and transforming potential customers into someone who has indicated interest in your product, service or business. Some examples of basic lead generators are job applications, posts from blogs, coupons, live events, and online content.
All these examples present a general idea of how a lead is attracted to a certain post. A job resume is written to attract the company towards the candidate, whereas coupons for any event are sold and available everywhere to spread the word about the event that is ought to happen in the future.
This includes all distinct ways to attract people towards a business or service. You have to look out for unique and creative ways to draw people’s attention towards your business. You have to make the potential customer feel so comfortable with your brand that It becomes irresistible for them to leave without buying from you. The ultimate goal of lead generation is to turn the interest into sales.
Why is lead generation needed?
When an unknown person shows interest in your business, transformation to a customer is much quicker and natural.
It is an inbound marketing technology that occurs when you have attracted a huge audience towards your business and you are ready to convert them into leads.
How to generate leads for a company?
There are various platforms through which you can generate leads for marketing. You can drive the traffic to a landing page that has a form, and after filling that form a lead would be generated.
Use social media platform such as Facebook, Twitter, and LinkedIn to look for leads with certain interests or from particular places.
Other ways to generate leads are:
Content is basically created in a unique manner to attract the audience to read it and guide them towards a landing page. To generate leads, content can be created to provide free and useful information to visitors. The more the visitor is attracted and delighted by your content, the chances of him reaching your landing page increases.
You can lead your blog posts the way you like. You can promote offers to attract visitors on your blog. Also, you can write about how to select marketing metrics. This would make readers come to your landing page.
We hope the above article would have given you a basic idea about lead generation in the field of telemarketing.