Telemarketing gets results – in B2B marketing, it is one of the most effective ways to achieve your goals. If a unfocused mailshot is the equivalent of using a scatter gun from a mile away, telemarketing gets you up close and personal.
What is Telemarketing?
When you hear the word telemarketing, you probably think about the people that ring you up and try to sell you products that you do not need. But it is much more than that.
In fact, Telemarketing is used a lot in the business industry, it is used to help companies to achieve success. Telemarketing companies such as Prospect Research work with many different sectors of all different sizes and them to become a large success. This includes the Building and Construction sector, the education sector and the technology sector and many more. This just goes to show how large telemarketing is and shows that it is going to keep expanding the larger companies respond to it.
A large part of telemarketing which you may have not ever known about is the B2B Marketing Strategy, this means business to business marketing. This is where rather than contacting you in your everyday life, when you’re busy and doing other things you do not want to spend your time on the phone. In fact, B2B Marketing does not involve you the only people that it involves are the two companies.
Although you may not think it, it helps both the companies out, because the process the company who are making the phone calls follow are, They are first doing the research for the clients that they are contacting by doing this means they are able to talk about relevant topics, this means that it helps the other company out because it saves them time and means that they do not have to spend there doing research. Also, it is quick and easy process for them because all they have to do is pick up the phone.
History of telemarketing
But how did telemarketing start?
Telemarketing has been around since the 19th century but has had a large increase in popularity since the 2000’s. It first began by housewives, who were calling people up to trying to find cookie buyers. Telemarketing first started by people only be able to dial 100 numbers, over the course of 8 hours. Whereas nowadays you can dial as many numbers possible at any time of the day.
This just shows how much it has changed and developed over the past 100 years, because it now one of the most modern and expanding way of marketing and is also a popular method used to bring in sales.
The benefits of using of using telemarketing?
Why do companies use telemarketing? Companies use telemarketing because unlike emailing they are able to gain instant feedback. This is very important to companies because it helps companies to adjust their messages and makes sure it delivers to the best standards for its customers.
Another benefit to telemarketing is, it is done on a more personal levels this means because it is done over the phone you get a more interactive response than you would on an email, because on a phone call you get to connect with people more and you get a more in-depth answer, unlike what you would get on an email, where you may have to wait a long time to gain a response back. Another advantage is, that it helps to raise awareness of the company that is making the phone calls because the more companies that they contact the more their name gets out there and the more it helps to promote their brand.