Telemarketing is probably one of the most expensive methods of lead generation, meaning you have to have the right ingredients or you risk investing a lot of energy, time and resource for little return.
If you’re still reading then you have probably tried a few different methods of lead generation and are now considering telemarketing. The one defining feature that makes telemarketing so effective is the ability to fully qualify opportunities, so instead of a mass of data and leads that you have no real way of qualify, you get a pipeline of opportunities that are likely to convert making Telemarketing one of the best lead generation methods for return on investment!
Of course, you could hire someone in your company to carry out your telemarketing but in our experience, they can either become isolated or fatigue over time. Sure, it will be much cheaper in the short term but have you considered the amount of support required, the data profiling, the pipeline management, continuous adaption of the telemarketing pitch and above all the need to adapt approaches to different audiences.
This is where an outsourced telemarketing function can really be of value to you, we do this for a living, our job is to generate great opportunities for clients, our team have a wealth of industry experience and have delivered successful B2B marketing campaigns for hundreds of organisations. We will work with you to ensure that we are delivering the very best opportunities because ultimately if you’re not happy then you won’t continue working with us!
The best B2B Telemarketing agencies will have an expert team who know how to promote your company in the best possible way, engaging your target audience and continuously looking for ways to refine their messaging. Over time, you should see a pipeline being developed of qualified call-backs, future opportunities and contract reviews that will lead to an increase in the number of results your campaign is delivering month on month.
So, to summarise the above, we think telemarketing is the best B2B marketing channel when you are looking to build a pipeline of well-qualified opportunities that will deliver a return on investment that is far greater than any other marketing channel.
But why should you believe us? After all, we’re trying to sell our services. We’re so confident in our abilities that we will give you your first meeting free of charge, that way you can see the quality of our work and see how we can help you to achieve your goals.
Get in touch today for further information on our B2B Telemarketing services.