Many companies use B2B telemarketing very effectively within their own in-house sales structure. However, for other companies, the resource, inclination or expertise is not available in-house, and so they outsource their telemarketing.
This 10-step guide to outsourcing your telemarketing is designed to be a checklist to ensure that your telemarketing, if you choose to outsource, is as effective as possible. The best telemarketing is often done by companies that fully understand your market, your product/service and your sales objectives, so this guide outlines various issues that you should talk through with the telemarketing company you choose to use. This will ensure that all areas of your campaign are properly planned.
