By creating integrated campaigns, that promote brand awareness and multiple ways of developing relationships with contacts, we can enhance your telemarketing campaigns. Contact that show interest in your company through online channels can then be contacted by telephone, to see whether they would like to find out more, and to take conversations to the next level.
We can work with you to find the best ways of engaging with your clients on-line, including through e-marketing and LinkedIn.
Likewise, if you already manage online marketing in-house, we can help you integrate this in with your telemarketing, so ensure the two work hand in hand.
Our Digital marketing team can support you by managing:
- Proof-reading text that you supply, and advise about how to maximise engagement
- Link within the contents to relevant pages within your website
- Verify email addresses that you have in terms of format and GDPR compliance
- Sending email campaigns
- Developing a template for email sends
- Monitoring responses and feeding clicks and opens to the telemarketing team
- Reporting on bounce backs and unsubscribes so you can update your suppression file (this can also be used as call lists to get new contact names)
- Monthly and year to date reporting showing the performance of your email campaign
- Using LinkedIn to make initial introductions to contacts that are relevant to you
- Supporting this contact by linking it to knowledge that is relevant to your target audience
- Manging contact that you receive back, to support the lead nurturing process