Lead Generation – Delivering Qualified Sales Opportunities
Prospect Research are experts in Lead Generation, our experienced team will work with you to understand what makes a great sales opportunity for your organisation, and which target markets will deliver the most success.
We understand the importance of having a pipeline of well-qualified opportunities with genuine decision makers who have an identifiable need for your solution. You will be involved in the formation of your Lead Generation strategy, adopting this partnership approach means we gain a true understanding of your requirements and leads to increased ROI.
B2B Lead Generation can help you:
- keep your sales team on the road converting opportunities
- develop a B2B marketing database of current and future opportunities
- identify market insights that can help you target other B2B marketing channels
- reduce your sales cycle time and increase brand awareness
- Reengage past and current customers
Lead Generation is a fundamental part of any sales process, however, all opportunities have to be fully qualified otherwise time and resource can be spent pursuing leads that even the best salesperson would struggle to convert. That’s why we work with you to develop qualification criteria that typically includes, budget, authority, need, and timing (BANT) as a minimum.
Our experienced Lead Generation team will approach campaigns collaboratively, maximising the experience of everyone at Prospect Research, to ensure your campaign delivers opportunities that lead to success. You will be in regular contact with your Account Management team and have oversight of our activity through regular reporting and communication. Every lead we generate will be accompanied by a full summary sheet which outlines the prospects details, summary of the conversation and actions required. Additionally, you will receive a call recording of every opportunity so you can provide feedback and gain a real understanding as to the potential interest areas.