Market Research

At Prospect Research, we can manage your market research and customer survey projects so you can understand your existing and prospective customer bases. Our aim is to make outsourcing your market research as hassle-free as possible, and will agree a timeline for reporting and communication to ensure that you are always up to speed with our progress.

Using our specialist knowledge, we are able to develop questions which ensure the right information is gathered in the most efficient manner. We can manage campaigns which involve a range of on-line and off-line research techniques, and structure our reports to best suit your needs and aid your decision making.

Beth Walthew, our Managing Director, is a Member of the Market Research Society. She oversees our research team to ensure that they work in accordance with the MRS Code of Conduct.

Our research team is professional and courteous. All of our work is completed from our offices in Cambridge, as well as through strategic partners that give us specialise support with specialist research services.

Our market research services include:

  • Research Strategy
  • Questionnaire and discussion guide design
  • Qualitative Research
  • Quantitative Research
  • Telephone surveys
  • Customer satisfaction and insight surveys
  • Leavers surveys for the education sector
  • E-surveys
  • Focus Groups
  • Data Analysis
  • Report Writing
  • Presentations



University of DerbyHead of Brand

“I like that it's always really simple. Prospect Research make things very uncomplicated and easy to appoint them. They're very dependable and reliable.”

University of the West of EnglandProject Officer

“They're doing an absolutely fantastic job for us and if they can keep doing what they're doing we'll be very happy. The results of the market research they have done for us were of really high quality, better than we thought they would be.”

Speed Medical Examination ServicesCommercial Director

“We have worked with Prospect on a number of individual projects, each of which they approached with real professionalism and detail. On each project we received clear reporting and supporting evidence to which we could make future strategic decisions.”

Bristol and Bath by DesignProject Officer

“We contacted Prospect Research after they were recommended by our colleagues at The University of the West of England. Their in-depth interviews and resulting report enriched our wider research project, and brought a deeper insight into the design sector. Their report was easy to read, and combined statistical analysis with clear narrative.”

Southampton UniversityEmployer Engagement Manager

“Prospect Research helped us to develop the best research methodology for our Get Hired project, using a mixture of on-line and telephone survey methods. They then managed destination surveys to 500 of our Graduates, which has helped us understand more about their employment, and to best align the University’s support for them in their careers.”

Oxford Brookes UniversityWorkforce Manager

“Beth is methodical, very helpful, with excellent communication skills, and takes a truly detailed and insightful interest in our area of service requirement. Other departments have also hired her and we would definitely do so again. I was very happy with the market analysis report she provided. It was of a high standard, detailed and provided useful insights and information.”

Aventics UK Sales Manger

“We are extremely pleased with the service you are providing to Aventics Ltd, the whole team are truly professional in the work both in dealing with external calls to our potential customers and with the reporting back you do to us on the calls made, I would have no issue in recommending you and your services. ”

KIm Software Managing Director

“You handled the campaign with a high degree of professionalism and provided good feedback throughout. It has helped us shape our marketing efforts in the futures and if we have a need to use your services again we would do so”


Get in touch

I agree to be contacted by Prospect Research