GO-ERP is a UK Microsoft Dynamics AX specialist, they specialise in delivering ERP systems that deliver real value and add to an organisations competitive advantage.
What makes them stand out from the competition is that they have the flexibility to respond quickly and adapt to technology changes, and they have the skills and resources to handle major projects for enterprise clients throughout Europe. Prospect Research are able to work with clients like GO-ERP in fast-changing industries.
We worked with the management team at GO-ERP to deliver both lead generation activity and a market intelligence collation for GO-ERP developing a database of UK Dynamics AX users and all key decision maker contact details. At Prospect Research, we work with each other in the office, to give the best to our clients, each other and ourselves. We give colleagues opportunities to grow, be energised, learn and achieve.
What steps did Prospect Research take to ensure success with GO-ERP?
- Initial Market Research and Customer Satisfaction Surveys to really understand where they were in the market and what type of audiences were best to target
- Utilisation of industry knowledge to devise a Telemarketing Campaign that leaned towards Go-ERP’s strengths
- Refinement of calling data, working with our data provider to establish a data set that included the most relevant decision makers with budget authority in various sectors
- Continuous improvement and identification of changes that would improve campaign performance, leading to an increase in quality opportunties
- Management of a sales pipeline that was nurtured throughout the campaign to develop longer term opportunities