A professional outsourced telemarketing team can add immediate value to your B2B marketing campaign. Of all the telemarketing companies, how can you ensure that you select the right one?
Research the market thoroughly
Find out about any previous campaigns the company has worked on and whether they are already familiar with your market. Ask for recommendations from other businesses that have successfully used telemarketing companies.
Choose the right team
A good UK telemarketing company employs senior, well-trained staff. Make sure you meet with them face-to-face, if they make a good impression on you, chances are they will do the same to your clients.
Good match with your business?
Look for their understanding of your objectives. The best companies will ask many questions and want to learn as much as possible about your business so that they can confidently communicate your message as well as any member of your team.
Their approach to telemarketing
Do they use a call structure, to ensure that the right questions are asked, and the right areas are covered to properly qualify a lead? Do you share a common understanding of the role of lead generation and what constitutes a qualified lead? And finally, what are their recording mechanisms for leads and appointments?
