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Spring clean your marketing database.

Posted on: 29 March 2012

Data decays at a frightening speed – 40% a year according to B2B   Marketing Magazine. To ensure that your next marketing campaign to employers   is as effective as possible, why not give your database a spring clean?

Prospect Research works with companies to support their marketing activity. As well as appointment setting for your sales team, we can also work with you to ensure that all of your marketing is as effective as possible. Why waste money mailing to an out-of-date database?

Data cleansing

Prospect Research can take your marketing database, and contact each company to make sure that you have the most up to date information for those with responsibility for learning and development.

We can update their name, job title, postal and email address to make sure that your next mailing gets to the right people. We’ll give the database back in a format that is easy to upload to your CRM. Read more about our data cleansing services.

Why not enhance your data cleansing project by conducting a survey at the same time? This is a great opportunity to ask a couple of questions to employers in your region that will help you align your marketing and product offering. We can also analyse the results, and write an article   for you highlighting key trends.

Written by Beth Walthew, Director, Prospect Research

Posted: 29 March 2012 | B2B Marketing, Blog, Telemarketing

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