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Why should you use a script when working in telemarketing

The importance of having a script, when working in telemarketing.

Posted on: 6 February 2020

When working in telemarketing, you are faced with many challenges such as getting through to the correct people, getting the lead and then qualifying that lead.

However, one of the hardest challenges when working in telemarketing is working out what you are going to say when you get through to the correct person and working out what you are going to say in order to get that lead.

Prospect Research have been around since 2004 and find that scripts are the best way to help us when it comes to achieving high quality leads that lead to high quality meetings. We find that scripts help us in a range of different ways, this includes:

Helps to plan what you are going to say

When working on the phone nothing worse than not knowing what you going to say and being put on the spot. So therefore, by having a script it helps you to plan what you are saying and work out your approach.

Improves confidence

Having a script ready helps you to improve confidence as you already know what you are going to say and therefore it helps you to be more confident when it comes to making phone calls. It helps you when you get asked any questions that you don’t know then you can refer to your script.

Improve productivity

By having a prewritten script, this helps to increase your productivity because it means that you don’t have to spend your time writing out a script and perfecting it to make sure that it sounds correct so that you can get straight on with calling.

Helps to keep the phone calls consistent

By getting all members of staff using the same script for the same campaigns, helps to keep up the consistency because if you have to make a call back but are unable to do it. Then it means that someone else can complete the call and there won’t be a change in the script so therefore there will be less confusion for the person receiving the call.

Helps to make sure that you don’t miss out any important information

When it comes to having a prewritten script, it helps to make sure that you ask all the important questions and don’t miss anything out that you need to answer in order to help to qualify leads.

Posted: 6 February 2020 | Blog, Telemarketing


A B2B Telemarketing & Market Research agency


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