What is Telemarketing?
Telemarketing is a broad term that covers many different methods of marketing your business. Generally, it refers to contacting potential customers and consumers by phone, but this can also include the internet in the digital age.
There are many telemarketing services available, and each with a different objective. The two main categories of telemarketing are business-to-consumer (B2C) and business-to-business (B2B).
How Does It Work?
Business to Consumer, known as B2C telemarketing services, involves calling consumers to sell them products and services, gain their support and participation or provide them with customer service.
Business to Business, also known as B2B telemarketing services, involves calling businesses to offer them products and services, invite them to events or provide them with customer service.
Both B2B and B2C work effectively to secure appointments, sell products/services from a distance, generate leads and sales and help you build a rapport with your customers.
Telemarketers will also purchase lists of names to call from list service agencies or have their list of people, which have information on people according to age, ethnic group, interests, profession, socioeconomic level, academic level, etc.
From this list, a telemarketing service provider can help you target your specific audience and help optimise interest and sales.
Within telemarketing, you have a few subcategories see below:
- Lead generation: the aim here is not to sell but to gather information and contacts.
- Sales: calling people by telephone to persuade them to buy a product or service.
- Outbound: proactive marketing in which pre-existing and prospective customers are contacted directly.
- Inbound: responding to incoming calls and information requests. People usually call in because they saw an advertisement, met a salesperson, or were exposed to publicity.
What Makes Telemarketing So Effective?
Several companies will only depend only on inbound marketing techniques to increase their sales, and this can be risky as there’s no guarantee they’ll reach customers.
However, telemarketing is a proactive approach putting you in direct contact with your target customers and when done right, telemarketing services are an invaluable asset to any company.
Telemarketers have curated lists of your target audiences. They will be directly involved in a conversation with the potential buyer. You’ll be able to know what the buyers’ reservations are and how to answer their most fundamental concerns there and then.
Once you have successfully sold a product or service to your customer, it can be easier for you to follow up with them and provide a personal service and allow you to upsell.
Telemarketing Vs Telesales
Telemarketing and telesales can sometimes be challenging to differentiate.
- Telesales: sells a service or product directly to potential customers by telephone, trying to get people to buy.
- Telemarketing: is using the telephone to generate interest, provide information, create opportunities, get customer feedback, generate leads, and make appointments.
Telemarketing creates a conversation between a customer and a business. It’s also a fantastic way of establishing connections between companies, such as with B2B telemarketing.
It lets consumers and prospective clients know about what an opportunity your company has to offer them – you can get to know about the business and answer your customer’s questions or concerns – Telesales turns those opportunities into sales.
Is It Just Cold Calling?
When most people know the term cold calling, there is a stigma associated with this term’s annoyance. In most cases, applying a telemarketing strategy to your business is hugely successful in promoting your business.
However, due to telephone scammers and unethical and frankly annoying practices, for example, Robocalling (answering a call to prerecorded message).
It has, unfortunately, contributed to this stigma. So if you are looking for a business to assist and support your telemarketing services, ensure that the company you choose aligns with your best business practices.
Our Telemarketing Services
This is where Prospect Research comes in. As a dedicated provider of expert telemarketing services, we work hard to form an extension of your business, brand or team.
Thus ensuring that any outsourced telemarketing we carry out for you is seamless in its alignment with your ethos and processes.