Prospect Research

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Our Numbers - 01223 354 151- 01223 278 961

Prospect Research

Commercial Market Research.

Prospect Research has been established more than 15 years and during this time we have been trusted market research partners engaging in outreach and understanding projects for companies and institutions, among both business and consumers.

We have conducted thousands of projects; we've delivered robust, credible market research and customer survey projects to enable Companies, Professional Bodies, Trade Organisations, Local and Central government amongst others to understand existing and prospective customer perceptions. These can be useful for ongoing engagement, new service or product launches, or broader impact assessments. Our aim is to deliver that are honest, insightful results that have real meaning for your organisation.

Much of the research has been large-scale survey data; attempting to undertake the calling in-house ties up personnel better suited to other tasks. It makes sense to outsource the calling required for quantitative and/or qualitative research to those professional’s expert in ensuring campaigns deliver honest insights while adhering stringently to the principles of unbiased questioning and evaluation as laid down by the Market Research Society. All of our Market Research is carried out in accordance with the MRS Code of Conduct by our courteous, conscientious market research team, and the calls are all conducted from our offices in Cambridge, by staff we manage rigorously to ensure quality.

Conducting Commercial Market Research

The reason for our ongoing success is simple. Our Research Director will appoint your dedicated Research Manager, and they both meet with you to agree on the scope of the project, assist with developing the questionnaires and agreeing methodology.

We advise you at each stage and do as much or as little as you need us to do, from purchasing the GDPR / PECR  data to conducting the questioning as sensitively as we can. In addition, we offer campaigns that involve a range of on-line and off-line research techniques, e-platforms and app-engagement, in line with the broadest new-media solutions that will give you access the views of your fullest target audience. In addition, we can ally with strategic partners, host focus groups to give you access to our specialised support services and package it for ease of management, meaning you only have to deal with one contact.

Open and honest reporting is backed-up if needed by call recordings or raw data, should you need it. Our reports can be as brief or in-depth as you need them to be.  To ensure this, we offer a transcript of responses and call recordings if needed. We then deliver a full analysis of the outcomes and, if required, the raw data.

Our market research campaigns are particularly successful when clients share the same attitude to relationships and positive communication as we do.

In addition to private Commercial Market Research, we undertake Economic Impact Assessments for the on the wider community on behalf of Councils, and Government agencies; qualitative and quantitative studies, outreach to gain an understanding of what the wider community perceive is being done to improve the lives of those living and working near new developments etc. Regular outreach and market research has been conducted over several years and has been used to understand all the drivers within target markets and allows for effective planning offerings that deliver for residents, businesses and the wider community.

We’re able to develop quantitative and qualitative market research questionnaires or topic guides that ensure the unbiased, unfiltered information is gathered in the most efficient manner.

We structure our reports to best suit your needs and aid your decision making and can offer raw data or call recordings as a backup, should you want it.

Our market research services include:

  • Research Strategy
  • Questionnaire and discussion topic guide design
  • Telephone surveys
  • Customer satisfaction and insight surveys
  • Qualitative Research
  • Quantitative Research
  • Exit surveys for the exhibition sector
  • E-surveys
  • Focus Groups
  • Data Analysis, Report Writing and Presentation

  • Marketing Manager

    Sure Flap

    Prospect Research were incredibly helpful and proficient in managing a telemarketing campaign that reached out of UK pet shops. The campaign was carried out very early on in our growth when we couldn't afford to have a full time sales force, but some of our best customers came through as a result of this campaign. We received daily feedback on new leads, orders to be shipped and who needed follow up calls or visits. We would highly recommend Prospect Research to any other organisation that needs to bolster their outward facing team with a confident and efficient partner.


  • Managing Director

    Kirton Healthcare

    I like Prospect’s responsiveness to requests and their ability to understand our customers and the approach to our customer and market.


  • Business Development Director

    University of Westminster

    Westminster Business School has worked with Prospect Research on a B2B Telemarketing Campaign over the last few months. It was a very successful campaign, providing us with a number of meetings with potential clients of whom many became our customers. We have worked closely on setting up the campaign and on initial feedback to make sure we are all on the same page. Prospect Research were willing to listen and learn so to further improve the quality of leads they have been producing for us. Overall we are very happy to recommend Prospect Research for any telemarketing projects your company might need.


  • Senior Customer Service Executive

    Enterprise Growth Solutions Ltd

    We've worked with Prospect Research for a several years on a number of different agreements. They're very attentive and on the ball. They'll raise issues rather than sitting on them. They're very open with us when we're working on a project. It's very much a two way relationship. It's a very good relationship I have with them.


  • Project Officer

    Bristol and Bath by Design

    We contacted Prospect Research after they were recommended by our colleagues at The University of the West of England. Their in-depth interviews and resulting report enriched our wider research project, and brought a deeper insight into the design sector. Their report was easy to read, and combined statistical analysis with clear narrative.


  • Key Account Manager

    Catalyst

    They’ve really got us great leads so it’s been a very worthwhile investment impacting our business significantly. They’re very open minded and willing to listen. They’ve taken on board any suggestions I’ve made in the past. I’m very happy.


  • Project Officer

    University of the West of England

    They're doing an absolutely fantastic job for us and if they can keep doing what they're doing we'll be very happy. The results of the market research they have done for us were of really high quality, better than we thought they would be.


  • Marketing Manager

    Granta Automation

    We have been exceptionally pleased with the service Prospect Research provided us over the past months that we have used them. They have bought us in excess of £1,400,000 potential enquiries that we would not have had without their hard work. They have been great to work with and have happily used our telesales/CRM system and entered up all the results of their calling for us onto our system and sent call recordings where necessary. Thank you very much Kathryn, Chris, James W, James L, and Martin!


  • Managing Director

    KII Software

    You handled the campaign with a high degree of professionalism and provided good feedback throughout. It has helped us shape our marketing efforts in the future and if we have a need to use your services again we would do so


  • Commercial Director

    Speed Medical Examination Services

    We have worked with Prospect on a number of individual projects, each of which they approached with real professionalism and detail. On each project we received clear reporting and supporting evidence to which we could make future strategic decisions.


  • Senior Customer Service Executive

    Enterprise Growth Solutions Ltd

    Prospect Research have generated a lot of quality leads for us. They do everything that we need.


  • UK Business Development Manager

    Go-ERP

    What we got from Prospect wasn’t a standard offering. They were prepared to listen to our needs and customise their service offering to meet what we needed. Been with them for about a year. It was definitely a good option for us.


  • Sales Manager

    Riwal

    We initially approached Prospect Research as we wanted to explore new market sectors that needed to hire powered and compact access equipment, and to re-introduce Riwal to dormant accounts. Since then, Prospect has targeted new sectors and assisted with event booking for an overseas trade show. Kathryn and the team work extremely closely with us and act as an internal sales team to help manage opportunities for the area sales managers. Prospect continue to help us drive Riwal’s growth in the UK market. We have referred Prospect to our European HQ and wouldn’t hesitate to recommend them to other companies looking to expand their opportunities.


  • Communications Manager

    Hertfordshire LEP

    We initially commissioned the telemarketing services of Prospect for a one-off event. It then became apparent that our database required wholesale cleansing, a job that was simply too big for us to take on. Being able to outsource this vital but time-consuming work to Prospect has added huge value to our business engagement activities and enabled us to concentrate on other core projects knowing it was in safe hands. They have been an absolute pleasure to work with, especially Connor Dunn who went the ‘extra mile’ on countless occasions to meet all our requirements. We highly recommend them.


  • Workforce Manager

    Oxford Brookes University

    Beth is methodical, very helpful, with excellent communication skills, and takes a truly detailed and insightful interest in our area of service requirement. Other departments have also hired her and we would definitely do so again. I was very happy with the market analysis report she provided. It was of a high standard, detailed and provided useful insights and information.


  • Director of Executive Education

    Cardiff University

    We have been tremendously impressed by how quickly you were able to appreciate our academic offering and how effectively you have been able to communicate this to potential clients. Feedback throughout the duration of our engagement has been excellent and we have been delighted with the connections that you have been able to develop for us


  • UK Sales Manager

    Aventics

    We are extremely pleased with the service you are providing to Aventics Ltd, the whole team are truly professional in the work both in dealing with external calls to our potential customers and with the reporting back you do to us on the calls made, I would have no issue in recommending you and your services.


  • Account Manager

    Sift Media

    It’s Prospects flexibility and adaptability to our take on work to help us out that really stands out. Quite a lot of our work we plan as best we can but sometimes things happen that can’t be anticipated so it’s good that Prospect are flexible and it gives me the feeling that they’re there to help me deliver the campaign rather than as a supplier sometimes. It’s helped us to deliver better campaigns.


  • Managing Director

    Point of Rental

    Prospect Research’s results have exceeded all our expectations. Kathryn, Fiona and the rest of the team have created appointments for the Higher Concept sales team to demonstrate our Syrinx software to potential new clients. We could not be more pleased with how they have gone about the process of picking from their experienced campaigners to put exactly the right team together to achieve this high level of results.


  • Employer Engagement Manager

    Southampton University

    Prospect Research helped us to develop the best research methodology for our Get Hired project, using a mixture of on-line and telephone survey methods. They then managed destination surveys to 500 of our Graduates, which has helped us understand more about their employment, and to best align the University’s support for them in their careers.


  • Head of Brand

    University of Derby

    I like that it’s always really simple. Prospect Research make things very uncomplicated and easy to appoint them. They’re very dependable and reliable.

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