Trusted market research partners for Marketing and Employer Engagement teams in Universities FE & HE Colleges, and Private Training Providers for more than a decade.
Our aim is to assist you to develop market research surveys, provide qualitative and quantitative research, as well as feedback analysis and reporting. We undertake Education Market Research services including feasibility studies for new courses, destination surveys, traditional learner surveys as well as student wellbeing and mental health surveys, and the creation of employer surveys.
The field work associated with in-depth qualitative and quantitative Market Research ties up personnel better suited to other tasks. So, it makes sense to outsource the surveying required for quantitative and/or qualitative research to an outside market research agency who ensure research delivers honest insights, adhering stringently to the principles of unbiased questioning and evaluation.
We ensure all research is fully compliant with the Market Research Society guidelines. We ask the questions set by you and provide a transcript of responses. Calls can be recorded and we present a full analysis of the findings; if required we can supply the raw data to you as well.
Education Market Research Services
We have worked with Central Marketing Teams of several Universities to conduct research with prospective students who either had declined or accepted undergraduate offers. This was focused around gaining a deeper insight into the perceptions of the engagement experience and what influenced their decision-making process.
Regular outreach and market research has been conducted over several years and has been used to understand all the drivers of “accepters” and “decliners” and allows for effective planning of courses.
In addition, we have undertaken Market Research that evaluates the impact an institution has on the wider community assisting them to gauge attitudes; the quantitative and qualitative impact of what the organisation had on their areas, gaining an understanding of what the wider community perceive it has done to improve the lives of those living and working near.
We have completed market research projects centred on impacts students noted and retested perceptions at certain key points as we revisited it to see what changed by the end of the study.
Our methodology is simple. We use GDPR-compliant data in such a way as to respect personal and sensitive data. We’re registered with the ICO and are members of the Direct Marketing Association, we take seriously our ethical commitments to dealing with our clients, the data of their prospective clients and we do so with transparency and professionalism. As Investors in People, we set great store in developing the skills, understanding and nurturing the professionalism of our staff.
Our partnership with the Universities and Further Education establishments is particularly successful because they share the same attitude to relationships as we do. They see value in communication and working with us, and make the most of the business opportunities market research furnishes them with.
We have worked with Prospect on a number of individual projects, each of which they approached with real professionalism and detail. On each project we received clear reporting and supporting evidence to which we could make future strategic decisions.
University of the West of England
They're doing an absolutely fantastic job for us and if they can keep doing what they're doing we'll be very happy. The results of the market research they have done for us were of really high quality, better than we thought they would be.
It’s Prospects flexibility and adaptability to our take on work to help us out that really stands out. Quite a lot of our work we plan as best we can but sometimes things happen that can’t be anticipated so it’s good that Prospect are flexible and it gives me the feeling that they’re there to help me deliver the campaign rather than as a supplier sometimes. It’s helped us to deliver better campaigns.
Oxford Brookes University
Beth is methodical, very helpful, with excellent communication skills, and takes a truly detailed and insightful interest in our area of service requirement. Other departments have also hired her and we would definitely do so again. I was very happy with the market analysis report she provided. It was of a high standard, detailed and provided useful insights and information.
You handled the campaign with a high degree of professionalism and provided good feedback throughout. It has helped us shape our marketing efforts in the future and if we have a need to use your services again we would do so
I like Prospect’s responsiveness to requests and their ability to understand our customers and the approach to our customer and market.
We initially commissioned the telemarketing services of Prospect for a one-off event. It then became apparent that our database required wholesale cleansing, a job that was simply too big for us to take on. Being able to outsource this vital but time-consuming work to Prospect has added huge value to our business engagement activities and enabled us to concentrate on other core projects knowing it was in safe hands. They have been an absolute pleasure to work with, especially Connor Dunn who went the ‘extra mile’ on countless occasions to meet all our requirements. We highly recommend them.
We initially approached Prospect Research as we wanted to explore new market sectors that needed to hire powered and compact access equipment, and to re-introduce Riwal to dormant accounts. Since then, Prospect has targeted new sectors and assisted with event booking for an overseas trade show. Kathryn and the team work extremely closely with us and act as an internal sales team to help manage opportunities for the area sales managers. Prospect continue to help us drive Riwal’s growth in the UK market. We have referred Prospect to our European HQ and wouldn’t hesitate to recommend them to other companies looking to expand their opportunities.
Director of Executive Education
We have been tremendously impressed by how quickly you were able to appreciate our academic offering and how effectively you have been able to communicate this to potential clients. Feedback throughout the duration of our engagement has been excellent and we have been delighted with the connections that you have been able to develop for us
Senior Customer Service Executive
Enterprise Growth Solutions Ltd
Prospect Research have generated a lot of quality leads for us. They do everything that we need.
Senior Customer Service Executive
Enterprise Growth Solutions Ltd
We've worked with Prospect Research for a several years on a number of different agreements. They're very attentive and on the ball. They'll raise issues rather than sitting on them. They're very open with us when we're working on a project. It's very much a two way relationship. It's a very good relationship I have with them.
Key Account Manager
They’ve really got us great leads so it’s been a very worthwhile investment impacting our business significantly. They’re very open minded and willing to listen. They’ve taken on board any suggestions I’ve made in the past. I’m very happy.
UK Sales Manager
We are extremely pleased with the service you are providing to Aventics Ltd, the whole team are truly professional in the work both in dealing with external calls to our potential customers and with the reporting back you do to us on the calls made, I would have no issue in recommending you and your services.
Prospect Research were incredibly helpful and proficient in managing a telemarketing campaign that reached out of UK pet shops. The campaign was carried out very early on in our growth when we couldn't afford to have a full time sales force, but some of our best customers came through as a result of this campaign. We received daily feedback on new leads, orders to be shipped and who needed follow up calls or visits. We would highly recommend Prospect Research to any other organisation that needs to bolster their outward facing team with a confident and efficient partner.
Business Development Director
University of Westminster
Westminster Business School has worked with Prospect Research on a B2B Telemarketing Campaign over the last few months. It was a very successful campaign, providing us with a number of meetings with potential clients of whom many became our customers. We have worked closely on setting up the campaign and on initial feedback to make sure we are all on the same page. Prospect Research were willing to listen and learn so to further improve the quality of leads they have been producing for us. Overall we are very happy to recommend Prospect Research for any telemarketing projects your company might need.
We have been exceptionally pleased with the service Prospect Research provided us over the past months that we have used them. They have bought us in excess of £1,400,000 potential enquiries that we would not have had without their hard work. They have been great to work with and have happily used our telesales/CRM system and entered up all the results of their calling for us onto our system and sent call recordings where necessary. Thank you very much Kathryn, Chris, James W, James L, and Martin!
Employer Engagement Manager
Prospect Research helped us to develop the best research methodology for our Get Hired project, using a mixture of on-line and telephone survey methods. They then managed destination surveys to 500 of our Graduates, which has helped us understand more about their employment, and to best align the University’s support for them in their careers.
UK Business Development Manager
What we got from Prospect wasn’t a standard offering. They were prepared to listen to our needs and customise their service offering to meet what we needed. Been with them for about a year. It was definitely a good option for us.
Point of Rental
Prospect Research’s results have exceeded all our expectations. Kathryn, Fiona and the rest of the team have created appointments for the Higher Concept sales team to demonstrate our Syrinx software to potential new clients. We could not be more pleased with how they have gone about the process of picking from their experienced campaigners to put exactly the right team together to achieve this high level of results.
Head of Brand
University of Derby
I like that it’s always really simple. Prospect Research make things very uncomplicated and easy to appoint them. They’re very dependable and reliable.
Bristol and Bath by Design
We contacted Prospect Research after they were recommended by our colleagues at The University of the West of England. Their in-depth interviews and resulting report enriched our wider research project, and brought a deeper insight into the design sector. Their report was easy to read, and combined statistical analysis with clear narrative.